In this information age, travel leaflet is one of the best communications systems in the world. It is a printed sheet of paper or a few printed pages that are given free to advertise or give travel information about a city or a country. The target audience of travel leaflets is the public and mostly the tourist. It can generally conduct an image or a representation of a country to their audience.
The travel leaflet ‘At a Glance’ contains all the useful information tourists need, such as the street’s names, transportation instructions, places for dinning, services of Hong Kong Tourism Board and even how to identify shops and restaurants which meet high standards. The font is clear and the size of the text is also appropriate enough, readers can read through it comfortably and get the suitable information easily. There are the relevant images provided so that people can imagine how would be the places while looking at it.
As a kind of communications system, the leaflet aims to provide useful information and to persuade people into consuming the tourism products and services being promoted. Therefore the language and images used are highly selective. They present the positive and attractive sides of the potential touristic experiences, while the negative aspects are sometimes omitted (Thwaites et al, 2002). However, the leaflet helps to build the reputation on Hong Kong tourism and makes it becomes an interesting and attractive place to visit.
Reference:
Thwaites. T, Davis. L & Mules. W, 2002, Ideology, ‘Introducing cultural and media studies’, Palgrave, New York, pp.158-175
No comments:
Post a Comment