Printed Magazine Publication

Kress and others (e.g. Heath, 2000; Beame, 2003) state that 'the screen' and multimodal texts have developed new literacies. Written text is only one part of the message, and no longer the dominant part (Walsh, 2006). A good design of magazine publication provides both text and image in the presentation of publication. “Readers do not read only the printed word on a page; they also ‘read’ the visual presentation of the text” (Reep. D. C, 2006).

“The principles of design are qualities important to any visual presentation regardless of topic or audience. Experienced designers use the principles of design to create the "look" they want for a document. (Reep. D. C, 2006)” The design of this magazine publication is good. The combination of the colours is simple but fashionable, it constructs a really cool and music theme for the whole layout. The image, heading, sub-heading and the text columns are well distributed in both double pages, readers can easily spot it and get their interest to read it. Also, there are pull quotes on both of the pages, it can give readers a brief abstract to know more about the article. Therefore, this double page spread layout can be entirely classified as an effective magazine design.

Image source: https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgevmhWmXkGD4e6Llnl8XIDZ8XQwXW6lVsAorbtqbIuZGePoLy5fga2QXzRiUKzpzIWNWq6htUvwNl1y9yBMOUJPFT9Epd-bKyvDcTvVsvlq1_fAtCZOx2T2LkJOkPMbocRm0PSsN62C00/s1600-h/m.jpg

References:

Kress. G, 2003, ‘Literacy in the New Media Age’, Routledge, London & New York

Reep. D. C, 2006, Technical writing: Document design, New York : Pearson/Longman, c2006, 6th ed. Ch. 6, pp. 133-172

Travel Website -- Kuoni

A website is a collection of related web pages, images, videos or other digital assets. It is the most popular source to get various knowledge and information in this generation. Travel agencies in Hong Kong would usually have their own tour websites in order to provide different travel information for their customers.

In the website, there are some elements which designed to place in an appropriate proportion, they are the banner, the top menu bar, a few images and some text. Proportion and scale are related and important because it is the size relationship of the design as a whole, it refer to the comparisons between the elements within the composition. It could offer the effective means by which the viewers can differentiate between elements within the image (Waters, c1996).

According the website, readers could find the images and the texts are representing the design of each particular page, so that the viewers can easily read and distinguish the elements in different page. Also, they provide enough attractive images to represent different countries and cities, people could probably imagine what that place is and decide which place they would like to travel most. The design of the menu bar is simple, which I think is good because it is user friendly and the destinations are provided clearly. It is a more concise and clear way to inform and indicate viewers with an intimate orientation.

Website source:
http://www.skytravel.com.hk/eng/holidays.php?channel_id=483

Reference:
Waters. C, c1996, Web concept & design: a comprehensive guide for creating effective websites, Indianapolis, IN, USA: New Riders